Thursday, August 4, 2011

#BigBFParty: Tweeting About Support - Press Release

Founding sponsor Holistic Moms Network, along with co-sponsors Motherlove Herbal Company, The Leaky Boob, The Willow Store, Bamboobies, Hygeia, PumpEase, Best for Babes, and Mama Pear Designs announced today the success of the World’s Largest Breastfeeding Twitter Party, which took place on August 2nd, at 10 pm EST, hashtag #BigBFParty.

"Our intent in hosting the party was to highlight how important support and community are for breastfeeding success," said Dr. Nancy Massotto, Ph.D., founder of Holistic Moms Network. "Together with our co-sponsors, we hosted what we believe is the largest Twitter party ever about breastfeeding. We look forward to doing it again next year and including even more parents and breastfeeding supporters."

The party, held for one hour during World Breastfeeding Week (, included 562 participants and generated 5.6 million impressions. Participants answered the question, "I support breastfeeding because…" and talked as a group about sources of support and why finding a community is vital to meeting breastfeeding goals. In the 24 hours surrounding the party, over 760 participants generated almost 8 million impressions.

World Breastfeeding Week ( is celebrated the first week of August in more than 170 countries worldwide. The World Alliance for Breastfeeding Action (WABA), founder of World Breastfeeding Week, is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI, ILCA, Wellstart International and ABM. Find out more at the WABA website.

"Communities that support breastfeeding are everywhere," said Massotto “but new moms and moms who are struggling can have trouble reaching out or finding the right specialized support. Social media and online communities have stepped in to fill the need for 24/7 encouragement and information, but also vital are in-person opportunities to meet with like-minded parents."

About the Holistic Moms Network:

The Holistic Moms Network is a national, membership-based and managed, non-profit organization with more than 100 chapters across the US and Canada. The organization is headquartered in Caldwell, New Jersey and launched its first chapter in 2003 in Essex County, NJ. The purpose of the Holistic Moms Network is to provide awareness, education, and support for holistic parenting and to offer a nurturing, open-minded and respectful community for parents to share these ideals. Members’ interests include: natural health and wellness, nutrition and organic whole foods, integrative/alternative medicine, natural childbirth and breastfeeding, positive parenting, and non-toxic, eco-friendly living. Members can participate in educational meetings, local playgroups, and social events in local chapters across the United States. For more information, please visit: or contact HMN at 877-HOL-MOMS.

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